The Andalusian company, a leader in the processing of berries, will be present at the global benchmark event for the agri-food sector, to be held from 4th to 8th October in Cologne, Germany.
Lepe, Huelva. 6th October 2025. The Huelva-based company Hudisa will once again participate in ANUGA 2025, the world’s leading international food and beverage trade fair, which will be held from 4 to 8 October in the German city of Cologne. This presence consolidates Hudisa’s commitment to internationalization, innovation, and sustainability in the agri-food industry.
Founded in the heart of one of Europe’s main berry-producing areas, Hudisa has established itself as a leading company in the processing and marketing of berry purées and concentrates, especially strawberries, raspberries, blackberries, and blueberries. Thanks to its close relationship with the Huelva agricultural sector and its firm commitment to quality and traceability, Hudisa exports its products to more than 30 countries, making it a strategic partner for the food industry.
ANUGA: global meeting point
The ANUGA trade fair, held every two years in Cologne, is considered the world’s leading event in the agri-food sector. The 2023 edition brought together more than 7,900 exhibitors from over 100 countries and welcomed more than 140,000 professionals from around the world. The 2025 edition is expected to be even more ambitious, focusing on sustainability, digitalization, and food innovation.
ANUGA’s structure is based on ten specialized trade fairs under one roof, allowing for a more segmented and efficient approach. Hudisa will participate in the ‘Frozen Food’ thematic area, presenting its range of natural products, functional ingredients, and tailor-made solutions for the food industry.
A strategic opportunity
Hudisa’s participation in ANUGA 2025 represents a key strategic opportunity to strengthen the company’s international presence, establish new business contacts, identify consumer trends, and showcase its commitment to sustainable innovation.
Joaquín Malagón, CEO of Hudisa, highlighted the importance of attending a trade fair such as ANUGA in the current international market context:
‘Being present at ANUGA is much more than a commercial activity: it is a statement of principles. In an increasingly globalised and competitive world, we have to be where decisions are made, where trends are born, and where the main players in the sector meet. ANUGA is undoubtedly that place.’
Malagón also stressed that attending this trade fair allows Hudisa to consolidate its role as a trusted supplier of high-quality purées and concentrates that meet the highest standards of food safety, sustainability, and traceability.
Innovation, sustainability, and proximity to farmers
Hudisa stands out in the market for its integrated business model, based on direct collaboration with agricultural cooperatives and a firm commitment to the circular economy and sustainability. Through cutting-edge processing technology and the implementation of energy efficiency systems, the company manages to minimise the environmental impact of its activity without compromising the quality of its products.
According to Malagón, its CEO, ‘we want to position ourselves not only as processors of raw materials, but also as innovation partners for our customers. The market trend is clear: consumers are increasingly looking for healthy, functional products with a transparent origin. At Hudisa, we are ready to offer exactly that and guarantee supply with the highest standards of quality and food safety’.
Since 2002, Hudisa has been processing and marketing strawberry, raspberry, blueberry, and blackberry purées and purée concentrates in Lepe, as well as IQF blueberries sourced from the province of Huelva, Europe’s largest producer of berries. It works with three different product lines: Conventional, Baby food, and Organic. It is the leading company in southern Europe in terms of the quantity of berries processed, with a production potential of more than 20 million kilos per year. It is present in more than 30 countries and on all 5 continents.
