Andalusian company Hudisa is participating in the 2026 edition of the World of Private Label international trade show, taking place on 19 and 20 May at the RAI Amsterdam venue (Amsterdam). Specialising in transformed fruit solutions (purées, concentrates and frozen fruit), Hudisa is reinforcing its internationalisation strategy and once again placing itself at the epicentre of
European business networking for the private label channel.
With sustained growth — the company processes more than 20 million kilograms of red fruits per year and operates under three product lines (conventional, Babyfood and organic) — Hudisa arrives at the fair with the firm intention of expanding its presence in key European markets (Germany, France, the Netherlands, the Nordic countries) and establishing strategic alliances with distributors operating under their own private label.
“Hudisa’s catalogue is ideal for brands looking to differentiate themselves through healthier, naturally sourced formulations,” states Joaquín Malagón, CEO of Hudisa.”Private label has evolved greatly in Europe, and today many retail chains are looking for premium, locally sourced and sustainable products. That is where Hudisa can add significant value.”
The World of Private Label trade show, organised by the Private Label Manufacturers Association (PLMA),has consolidated its position as one of the most important business platforms in the European food industry, bringing together manufacturers, distributors and wholesalers in the private label (MDD) channel. This event allows Hudisa to showcase not only its product catalogue, but also its production processes, characterised by traceability, sustainability and rigorous quality control.
For Joaquín Malagón, World of Private Label is “a unique opportunity to demonstrate to the European market the quality and sustainability of our transformed fruit solutions, and to connect directly with the key decision-makers in the MDD channel.”
Andalusian value with a European outlook
Located in Lepe, Hudisa was born from the collaboration of 19 red fruit agricultural cooperatives, giving it full control over the supply chain — from field to factory. The company holds major international certifications in quality and food safety, reinforcing its appeal as a supplier to private label brands operating in demanding markets.
The organic line and innovation in circular economy are two of the pillars of Hudisa’s business model. Participation in this fair will strengthen this positioning, while also allowing the company to explore formulation and labelling approaches gaining momentum across Europe: plant-based ingredients, functional profiles and clean-label.
“Participation in this fair allows us to identify new consumer trends, anticipate distributor demand and adapt our offering to the needs of the international market,” states Malagón.
Networking, innovation and international growth
Hudisa will conduct commercial meetings, present its product ranges and jointly evaluate with international buyers the adaptation of formats and products to the European MDD channel. These direct interactions allow Hudisa to refine its value proposition, adapt its formats to the needs of the retail channel and expand its distribution network beyond Spain.
“This fair opens the door to strategic alliances with European retail chains seeking natural, controlled-origin ingredients — reinforcing our commitment to innovation and sustainable rowth,” concludes Malagón.
About Hudisa
Founded in 2002, Hudisa processes and markets purées, concentrates and frozen fruit (strawberry, raspberry, blackberry, blueberry) originating from the province of Huelva. With more than 1,000 associated farmers, over 150 professionals on staff and a production capacity of up to 350 tonnes per day, the company has positioned itself as the leader in Southern Europe in its segment.
